Hong Kong Web Design and SEO

Its a fact that the Internet has become a far more competitive place to do business. So the old adage, “build a better mouse trap and they will buy it” just doesn’t apply any more. Now it seems its “build a better mouse trap, develop an effective Hong Kong web design SEO campaign and then they will know where to come and buy it”.

What Exactly Is SEO Or Search Engine Optimisation?
You see no matter how good your product or service is, if people don’t know about it they just can’t buy it. SEO or search engine optimization is the process by which you get your site moved up towards the front of the line in the contest that is constantly taking place in the search engines.

Do You Know What Google Looks For?
OK. So you’ve already heard of article submissions and you have a plan in place to cover your bases there. The fact is that Google has over 100 different factors that they consider to determine what any websites standing is going to be in the search engines. Do you know what any of them are? If you don’t, you have problems.

The Facts On SEO and Photos In Your Hong Kong web design SEO
I can tell you what one isn’t and it may shock you. Its photographs! So here you thought that all of those nice pics that you have in your website were going to help you in some way. The fact is that pics do help in a website, but the catch is that in order for them to be of any type of help, you first have to get the visitors to come to your site to take a look. Thats where SEO comes in.

When Should You Start Thinking About SEO
So when should you start thinking about SEO? Do you first have your website developed and take it from there? The fact is that SEO begins at the very moment that your site is being developed and if your site developer isn’t talking to you about SEO, you may have a problem on your hands. 65UNDER is the leader in Hong Kong web design and SEO services.

Some Facts On Keywords and Search Engine Optimisation
OK! So the next thing that you find out is how important keywords are in your sites text. Should you just randomly print a bunch of key words in your site and let them work their magic? The truth of the matter is that keywords used in your sites text improperly can in fact work against you! You see, its just not that easy. Keywords in untrained hands will set you back!

Keywords In the Wrong Hands Can Be a Problem
Not only are there formulas that govern how many keywords should be used in your sites text but there are also rules that govern where they should be placed for optimal effect. Make sure that the person or persons who are doing the initial work on your site understand these rules before you hand them the job!

Try To Give Your Hong Kong Site a Competitive Edge In the Search Engines
Understand that he last thing you need is a flashy website thats going to be a poor performer in the search engines. It happens all the time and inevitably the owners of these types of sites end up having to hire an SEO expert to get them and their site back on track. Try to give yourself an edge by at least learning what the most effective SEO techniques are before you get started on your site.

 

Making a successful online business in Hong Kong can be a long and tiresome adventure. For most new online business’s this can just lead to failure and a website that just isnt making sales despite a high number of visitors. One of the most difficult products to sell, is in fact Hong Kong Web Design Services. There are potentially millions of competitors attempting to gain customers. All trying to gain the upper hand.

The most common mistake a Hong Kong web design company makes, is that they fill their site full of internet jargon. Most likely resulting in confusing the potential customer. Many will just go elsewhere within a matter of seconds. This raises alot of questions including, does the potential customer really care if ASP or PHP is used to create the web site, whether a database is needed, what kind of hosting is available etc. For most business’s that want to adventure into setting up an online website to sell their goods, they are simply not interested how it works. They just want the Hong Kong designed website and online shop created so they can start selling. How it comes to be, is not important.

A good way to stop all the confusion is to structure the Hong Kong web site so that it is user friendly. Use every day words like ‘Sell Online’ instead of ecommerce. This way, the potential customer will understand and is more likely to stay on your site and explore, with more chance of making the sale.

For more information about Hong Kong web design contact 65under.com

 

Google Sitemaps

Google Sitemaps is a simple and fast way for your site to be constantly indexed and updated by Google. This article will discuss the benefits of implementing this new technology, who should use it, how it works and how to create a Google Sitemap for your web site.

Benefits of having a Google Site Map

1. Speeds up the discovery and addition of your web pages in the Google index.

2. Enables Google to quickly find web pages that have been recently changed.

3. A method for your site to be listed and appear quickly in Google.

4. Helps Google to keep search content fresh, so people have the most up to date information available.

Hong Kong Web Designer

Hong Kong Web Designer

Who should use Google Sitemaps?

All site owners can use Google sitemaps whether you have one page or millions of pages, however it’s mostly geared towards people that make frequent changes to their web pages.

Normally web pages on a large site will not all get indexed because the links are too deep within the site. By including all your pages in the Google Sitemap you have a better chance of them all being indexed as Google thrives on fresh content. According to Google, it won’t increase your site’s rankings.

How does it work?

Google sitemaps are created using XML (Extensible Markup Language). This is a coding language similar to HTML(though a little more complex). It is often used these days in syndicated feeds or blogs.

Here is the sample XML code you would include for each page of your site:

http://www.yoursite.com/ 2005-07-15 monthly 0.5

Here is a breakdown of what each line represents:

location – name of your webpage ie http://www.yoursite.com

last modified – when you last modified the page.

change frequency – tells Google how often you modify that particular page, whether it’s never, weekly, daily, hourly, monthly or yearly.

priority – sets the priority you want Google to place for that page on your site. You can prioritize your pages: 0.0 being the least, 1.0 being the highest, 0.5 is in the middle.

This is only relative to your site. It will not affect your rankings. Certain pages on your site may have more significance than others because they are updated more often ie home page, articles page.

How to Create a Dynamic Google SiteMap XML File
It would take a long time to create your Google Sitemap by hand especially if you have a site that contains 1000s of pages.

Google Sitemap Hong Kong Web Design

Google Sitemap Hong Kong Web Design

Fortunately Google provides the Sitemap Generator that allows you to generate a sitemap very quickly. It’s a Python script that creates a Sitemap for your site using the Sitemap Protocol. This script can create Sitemaps from URL lists, web server directories, or from access logs.

You can read more about it here:

https://www.google.com/webmasters/sitemaps/login

Other Sitemap Generators.

Google has also compiled a list of third party generators.

Personally I use the free sitemap generator It’s simple to use and quickly produces the necessary XML code for your site.

 

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