Making a successful online business in Hong Kong can be a long and tiresome adventure. For most new online business’s this can just lead to failure and a website that just isnt making sales despite a high number of visitors. One of the most difficult products to sell, is in fact Hong Kong Web Design Services. There are potentially millions of competitors attempting to gain customers. All trying to gain the upper hand.

The most common mistake a Hong Kong web design company makes, is that they fill their site full of internet jargon. Most likely resulting in confusing the potential customer. Many will just go elsewhere within a matter of seconds. This raises alot of questions including, does the potential customer really care if ASP or PHP is used to create the web site, whether a database is needed, what kind of hosting is available etc. For most business’s that want to adventure into setting up an online website to sell their goods, they are simply not interested how it works. They just want the Hong Kong designed website and online shop created so they can start selling. How it comes to be, is not important.

A good way to stop all the confusion is to structure the Hong Kong web site so that it is user friendly. Use every day words like ‘Sell Online’ instead of ecommerce. This way, the potential customer will understand and is more likely to stay on your site and explore, with more chance of making the sale.

For more information about Hong Kong web design contact 65under.com

Google Sitemaps is a simple and fast way for your site to be constantly indexed and updated by Google. This article will discuss the benefits of implementing this new technology, who should use it, how it works and how to create a Google Sitemap for your web site.

Benefits of having a Google Site Map

1. Speeds up the discovery and addition of your web pages in the Google index.

2. Enables Google to quickly find web pages that have been recently changed.

3. A method for your site to be listed and appear quickly in Google.

4. Helps Google to keep search content fresh, so people have the most up to date information available.

Who should use Google Sitemaps?

All site owners can use Google sitemaps whether you have one page or millions of pages, however it’s mostly geared towards people that make frequent changes to their web pages.

Normally web pages on a large site will not all get indexed because the links are too deep within the site. By including all your pages in the Google Sitemap you have a better chance of them all being indexed as Google thrives on fresh content. According to Google, it won’t increase your site’s rankings.

How does it work?

Google sitemaps are created using XML (Extensible Markup Language). This is a coding language similar to HTML(though a little more complex). It is often used these days in syndicated feeds or blogs.

Here is the sample XML code you would include for each page of your site:

http://www.yoursite.com/ 2005-07-15 monthly 0.5

Here is a breakdown of what each line represents:

location – name of your webpage ie http://www.yoursite.com

last modified – when you last modified the page.

change frequency – tells Google how often you modify that particular page, whether it’s never, weekly, daily, hourly, monthly or yearly.

priority – sets the priority you want Google to place for that page on your site. You can prioritize your pages: 0.0 being the least, 1.0 being the highest, 0.5 is in the middle.

This is only relative to your site. It will not affect your rankings. Certain pages on your site may have more significance than others because they are updated more often ie home page, articles page.

How to Create a Dynamic Google SiteMap XML File
It would take a long time to create your Google Sitemap by hand especially if you have a site that contains 1000s of pages.

Fortunately Google provides the Sitemap Generator that allows you to generate a sitemap very quickly. It’s a Python script that creates a Sitemap for your site using the Sitemap Protocol. This script can create Sitemaps from URL lists, web server directories, or from access logs.

You can read more about it here:

https://www.google.com/webmasters/sitemaps/login

Other Sitemap Generators.

Google has also compiled a list of third party generators.

Personally I use the free sitemap generator It’s simple to use and quickly produces the necessary XML code for your site.

The ever changing nature of the internet has caused Hong Kong web design services and development companies to broaden their spectrum of services to include the latest developments that are taking place on the internet today in Hong Kong. Hong Kong web design and development services is such that it requires a perfect balance between creativity and technical skill. When it comes to working on the web both form and function need to be carefully considered. A technically sound website with a poor creative outlook will fail to meet its objective. Also a very good looking Hong Kong website that is not technically sound is also something that you would want to avoid.

When it comes to Hong Kong web design services balance is the key. We find that the internet is making technological advancements at the speed of light and hence any company involved in Hong Kong web services development needs to keep up to date with the changes and redefine their approach according to the prevailing trends and expected future changes. This ever changing nature of the World Wide Web is what makes Hong Kong web designers such a challenging world to work in. Businesses in the industry have broadened the span of the services that they offer to their clients. Today you will be able to avail Hong Kong web design, development and Hong Kong web hosting services from one agency only. This works out to the maximum benefit of the client as he does not have to run around separate agencies when he can have his entire web services needs met under one roof.

You’ll also find such Hong Kong web design companies to be offering you IT consulting services and other such important services that would other wise require clients to run after different companies. Operating as a Hong Kong web design services business requires great organizational, technical and creative skills. This is because Hong Kong web designers has to manage the traffic from all sorts of businesses ranging from the smallest, to the medium and the multinational companies. It has been found that with time the services that are being offered by such companies have become extremely comprehensive for the clients.

Delivering the kind of Hong Kong web solutions that the client is looking for requires such companies to conduct extensive customer research. The other aspect of web development has to do with the layout and design. The creative department is responsible for coming up with a layout and design that complements the identity of the company and is relative to its target audience. The graphics need to be worked within the boundaries of practicality in order to maintain that balance between form and function. The latest of all additions to the extensive list of services that web development companies have to offer to their clients are online marketing services. Marketing through the internet is a highly cost effective and carries great potential to yield positive results. There are many ways in which you can conduct online marketing for your product. The different means of online marketing also come under the umbrella of Hong Kong web design and development services development.

Here’s a few mistakes made by many self-professed SEO wannabe’s – has your web developer/SEO expert told you any of the following? If so, might be time for you to say goodbye and hire a decent Hong Kong web design company such as 65UNDER (applause for gratuitous self promotion)

1. Links Will Increase Rank
This is by far the most common mistake made by someone who decides to manage their own website. It’s not the amount of links, but the quality and relevance of the link. In very general terms, what this means is that 1,000 incoming links from low page rank sites with little or nothing to do with your sites content, is probably less use than 1 link from a highly ranked site on a similar subject as yours. At 65UNDER we’ve had a site rank #3 on google for a highly searched for keyword term with NO incoming links at all.

2. Site Validity
Having your site validate in W3C standards does NOT help a lot with SEO, only in the way the page displays for the user, and even then having a “W3C Valid” site doesnt guarantee anything – the proof, Google.com doesnt validate and Google themselves say site validation is of little importance with a tiny percentage of sites actually validating under W3C standards

3. Keyword Frequency
May website newbies read about keywords and litter their site and content with keywords. This not only makes it difficult reading for your visitors, but can actually penalise you and in extreme circumstance, get you on Googles dreaded spam list. Depending on who you listen to and what you read, a general guide is to have 7-8% keyword frequency i.e for every 100 words your keywords are repeated 7-8 times. This is a very general guide so don’t go counting words and adding or deleting keywords to arrive at that quota.

4. Guarantees of #1 or 1st Page Rankings
Be very weary of any companies or individuals that guarantee you they can get you on the first page of Google. To prove this point lets say Company ABC is offering a guarantee and tells you they can get you on page 1 of google for the keywords “Don’t Trust Me”. What if 11 companies with the same set of target customers and keywords come to this company? Hint: There’s only 10 results on the first page. If you dig deeper under the “guarantee”, you’ll find some small print because, and this also according to Google, no company should offer a guarantee of getting you on the first page

5. Hits Are Not
The very novice Hong Kong web designer can be fooled into thinking how many visitors a site has. A hit is measured every time a file is called from the server, so if your home page has 100 images, this means 100 hits, not counting all the other files that are usually not seen by the average visitor. Note this if you are intending to advertise on other websites, if they even mention “hits” it usually means they have no idea of what they’re doing, or they’re trying to trick people – neither of which are qualities you want in a business you intend to do business with.

6. Visitors
Related to above, even visitors don’t necessarily mean money. If you adopt black-hat (illegal/trick) techniques to get people on your site, it doesn’t matter if 1m visitors arrive on your site because if they come across something they’re not looking for they’ll click off within a second or two – think about the last time you clicked on that hot pic of Jessica Alba only to find yourself on the next Nigerian Goldmine home page, or something totally not what you were expecting. You can find this “Bounce Rate” in Google Analytics, which will be given as a percentage, and is the number of people who click on to your home page and click off without visiting another page – of course, you need to make sure you install Analytics on every page for this to be accurate.

More to come…

Thinking about Hong Kong Web Design and wanting to make your site entry page Flash?

In generally, it is a fancy entrance graphic which requires your Hong Kong Website visitor to click in order to enter the main home page of your web site. It may include a movie-like presentation with lots of sound effects and moving, flashy, animated graphics. These are often created using a technology called Macromedia Flash, by Adobe, which is used by a lot of Hong Kong Web Designers

The following is a short list of reasons why you should consider not using a splash page when you create a Hong Kong web site:

Hong Kong Golf website visitor’s don’t like them. According to test conducted by web site research firm Marketing Sherpa, 80% of visitors surveyed preferred a web site without an entrance splash page. One quote by a survey responded summed it up: “When searching the web, my most immediate concern in generally time, how quick I can find/do it.” Since a splash page just takes up your visitor’s time without providing real and useful information, they generally don’t like them.

They are slow to load on a dial up connection. Even though the world is slowly moving to fast broadband connections, there are still millions upon millions of web users who connect to the internet using slower dial up connections. Putting a splash page on your web sites makes them wait – in effect, putting a block between them and your chance to present them with information. Why would you want to do that?

Search engines generally can’t read splash pages While technology is evolving, the search engines like Yahoo and Google search and index the text on your web site. If you don’t provide text (meaning you have only a graphical splash page), the search engines may not be able to find your web site – and that means that your potential visitors won’t be able to find you either.

65UNDER are the Hong Kong Web Design experts and can advice you on the latest techniques to make your website a memorable experience.