These day the web is all about speed with Googles’s Chrome browser aimed at making the web faster and users demanding things faster then ever before. You can spend a lot of time and money to get your Hong Kong web site just right with big glossy photos making it look “awesome”. But things can go wrong, when you check your web site visitor statistics, you noticed most people clicked to your site, then clicked away after just a few seconds.
Like many sites designed by Hong Kong Web Design compaines, your site could take too long to load. The very graphics and programming tricks that seem so exciting are loading at a slowpace on the dial-up connections the large majority of web users have. Yes, high-speed connections are common, but the actual speed of these connections can be much slower than advertised.
Fast Hong Kong Web Design
Here’s a few things that you need to do to make your Hong Kong or golf website faster:
Right now you can’t do better than to scale back the time it takes your site to load. A few years ago Zona Research estimated 40 percent of sales were lost due to customers who left a site early after waiting on slow web pages. That translates into $21 billion in lost sales. If you’ve ever visited the FedEx site lately to track a package, you may have noticed their pages come up much faster. Now pages download in less than two seconds. Big sites like FedEx have special server tricks up their sleeve, but some of the time- cutting things they do will work for anyone.
Don’t have so many of those graphics unless they are a critical part of your business i.e Photography. FedEx took the big jpeg file photo off the page and replaced with a much faster loading gif file graphic. Jpeg files, commonly used for photos, require thousands of colors. A gif file, used for drawings and simpler graphics, can be compressed to include only a few colors and load much faster.
Think of your favorite cartoon character. Chances are he or she is created with a just a few colors, maybe as few as two. That translates into a graphic that downloads fast. A designer confided you can get killer graphics with just 16 colors. FedEx made their pages speedier by replacing the little graphics next to links with HTML dots. The old graphics popped onto the page one by one. Done tastefully, the dots appear instantly and look just as good.
Java enabled links that change their look when you wave a mouse over them require three different graphics to work. A visitor’s computer also has to take time to interpret the Java code. Use non-Java links instead. 65UNDER, a Hong kong web design company specialises in not only making sites fast, but making fast sites fast!
Make Your Hong Kong Website Fast
Also reconsider those Java scrolling news headlines. They also take time to load. CNN took their Java ticker down, making their page load faster. Visitors never missed it. Cut down on links. Lots of sites have a big thick forest of links at the bottom of each page. It’s doubtful many visitors even see all of these. If you’ve got more than ten links, you have too many. Cut some out and watch your page load just a bit faster.
While I’m for copy-intense sites, very long copy can make a huge difference in how fast a page loads. Keep your text at around 300 words on the opening page. Inner pages can be longer.
Repeat graphics. One of the best ways to speed up your site is to use the same graphics on every page. Once a graphic has loaded, it doesn’t have to load again. I like to have a medium-sized logo at the top of the page, then a small logo at the bottom. It adds color and personality to an otherwise plain page, giving your site a feeling of continuity.
Once you’ve paired down your pages, try comparing them to your competition. Clean out the cache on your browser, then time how long it takes your page to load. Now time how long it takes for competitors’ pages to load. Results will vary from one user to the next, but you will get a pretty good idea of where your pages stand and how your Hong Kong web designer has designed your site in terms of speed.
